Setting up your Call-To-Action button

The Call-To-Action (CTA) button appears at the bottom of every calculator. It's how visitors transition from "I just got a number" to "I want to talk to a human" — and it's the single most important branding setting you'll touch.

Configuring the CTA

Go to Dashboard → Branding → Call-To-Action. You'll see:

Picking the right CTA text

• Generic ("Contact us", "Get in touch") works, but doesn't convert as well.
• Specific is better: "Get a free pre-approval", "Book a refinance review", "Talk to a broker".
• Match the calculator: if you've got mostly the Refinance calculator on your site, "Get a refinance quote" outperforms "Contact us".

Picking the right link type

• URL — most common. Point at your contact form, booking page (Calendly etc.), or a dedicated landing page.
• Phone — opens the dialler on mobile, copies the number on desktop. Good for retail brokers who close on the phone.
• Email — opens the visitor's email client with your address pre-filled. Lowest-friction but also lowest qualification.

"Include calculator context" — what it does

When this is on, the CTA URL gets extra query parameters showing what the visitor was calculating. For example, if someone uses the Loan Repayment calculator with a $500,000 loan at 6.2%, the CTA URL becomes:

https://yoursite.com/contact?calculator=loan-repayment&loanAmount=500000&interestRate=6.2

Your contact form / CRM can then read those parameters and:

• Pre-fill fields ("loan amount" already filled in when they land on your form)
• Show a contextual message ("Hi! You were looking at a $500k loan — here's how I can help")
• Tag the lead in your CRM ("source: refinance calculator")

This is the closest thing to lead capture CalcWidgets offers. We don't store the inputs ourselves — but we can pass them through to your system.

Per-page CTA overrides

If you want one specific page to use a different CTA text (without changing your global brand), pass cta= on that embed:

?widgets=refinance&view=single&cta=Book%20a%20refinance%20review

This overrides the dashboard CTA text for that embed only.

Tracking CTA clicks

Every CTA click is counted in Dashboard → Analytics → CTA Clicks. This is the cleanest leading indicator of whether your calculators are generating intent. If you see lots of views but few CTA clicks, your CTA text might be too vague or the calculator/page placement isn't aligned with visitor intent.